Personal Brand & Authority
How to choose the 3 topics that define your positioning
Talk about everything and you'll be remembered for nothing.
When it comes to positioning, less is more. Many people instinctively try to show their versatility by covering a dozen subjects. The result is the opposite of what they want: a scattered presence that sticks in no one's mind. Well-positioned professionals are known for a few topics, usually three.
Why three topics
Three strikes a balance between focus and range. One topic can be too limiting, and too many dilute your message. Three give you clear territory that's easy to communicate and remember, with enough room to vary and avoid repeating yourself. It's the foundation your whole positioning is built on.
How to choose your three topics
- Expertise: subjects you truly master and have something to say about
- Interest: topics you enjoy discussing and can sustain long term
- Goal: what links these topics to what you want to attract
- Differentiation: angles where you stand apart from others in your field
- Relevance: topics that matter to the audience you want to reach
The intersection is your place
The best topics sit where what you know, what you enjoy and what your audience values overlap. In that intersection, positioning feels natural and sustainable: you speak with authority, enjoyment and relevance. Choosing outside it tends to lead to burnout or irrelevance.
Defining the three topics that represent you gives focus to your entire presence. With them clear, every post, every comment and every part of your profile builds the same positioning. That concentration is what gets your name associated with something specific, which is the essence of a strong personal brand.