Content & Algorithm
15 content ideas for when you don't know what to post
The biggest obstacle to posting on LinkedIn is the blank page, more than time or talent.
'I would post, but I don't know what to write about.' That is by far the biggest barrier for people who want a presence on LinkedIn. The truth is that a lack of ideas is an illusion: your work routine, your lessons and your opinions are an endless source of content. You just need to know where to look.
Ideas from your experience
- A mistake you made and what it taught you
- A common problem in your field and how to solve it
- The behind-the-scenes story of a recent project
- A lesson that took you years to learn
- Something you would do differently if you started today
Ideas from your knowledge
- A concept from your field explained simply
- A popular myth in your area and why it is wrong
- An industry trend and your take on it
- A tool or method that changed how you work
- Answers to the questions people ask you most
Ideas from your opinions and everyday work
- A firm stance on a topic in your market
- A reflection on career or purpose
- Your reaction to news in your field
- A sincere thank-you or shout-out
- A question that sparks debate with your network
The real secret: capture your ideas
People who 'have nothing to post' usually just don't write down what they experience. Start noting insights, questions and situations throughout the week. Before long, you will likely have more ideas than days to publish. And when those ideas follow a clear positioning, they add up to authority instead of scattered posts.
The fifteen ideas above are only a starting point, and each one can be reused many times with new stories. Content that builds presence doesn't need to be brilliant. It needs to be authentic, useful and consistent, and that is within reach of any professional who decides to start.
