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Groups, events and comments: networking that actually works

The most effective networking rarely happens in the spotlight of the feed.

2 min read · By the LinkedVix team · Updated

People interacting in online groups and events, illustrating behind-the-scenes networking

When people talk about networking on LinkedIn, attention goes to the feed and to posts. Yet many of the most valuable connections start in less visible places: discussion groups, LinkedIn events and, above all, comment sections. That's the backstage where, away from the showcase, professional relationships really take shape.

The most effective networking rarely happens in the spotlight of the feed. It happens behind the scenes, in groups, events and comments, where real relationships form.

Comments: everyday, accessible networking

Leaving thoughtful comments on other people's posts may be the most underrated networking tool there is. You join the conversation, show what you know, appear in front of the author's network and start relationships naturally. It's low-effort, high-return networking you can do every day, without publishing anything yourself.

Groups and events: communities of interest

  • Groups bring together people with shared interests, ready to exchange ideas
  • Online events gather participants around a single topic
  • Both give you ready-made context to start relevant conversations
  • Taking an active part, beyond watching, is what creates connection

Behind the scenes is where real relationships grow

What these spaces share is closeness. In the feed, you speak to a scattered crowd; behind the scenes, interaction is more direct and has context. People are there for a specific interest and are open to exchange. That makes connections more authentic and lasting than a simple accepted invitation.

Networking that works is built through participation. People who invest behind the scenes (commenting, joining groups, showing up at events) build a network of real relationships, the kind that brings opportunities when you least expect them.

Thoughtful comments on other people's posts are one of the most underrated networking tools. They put you in front of the author's network and start relationships naturally, any day of the week.

Frequently asked questions

Is it better to have many connections or the right ones?
The right ones. A smaller, focused network aligned with your goals tends to generate far more opportunities than thousands of random contacts. In strategic networking, quality usually wins over quantity.
How do I connect with influential people without being pushy?
Lead with relevance and context. Show genuine interest, leave thoughtful comments on their posts and build some familiarity before you ask for anything.
Are LinkedIn groups still worth joining?
They can be, though quality varies a lot. Look for active, well-moderated groups in your field and focus on contributing to discussions rather than promoting yourself. A couple of lively groups are worth more than dozens of silent ones.
How do I make the most of a LinkedIn event?
Engage before, during and after. Join the conversation around the event, note the people who share useful insights and follow up afterwards with a personalized connection request that mentions the event.
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