How to sell high-value services (consulting and B2B) on LinkedIn
High-value services are bought on trust. See how consultants and B2B providers use LinkedIn to build the credibility that wins long sales cycles.
Social Selling articles
Practical, no-fluff guides to help you get found, get chosen and grow on LinkedIn. 100 articles and counting.
1 result for “professional positioning”
Social selling: how to win clients on LinkedIn without being pushy
People hate being chased by a pushy salesperson but love buying from someone they trust. Here is how social selling on LinkedIn turns trust into new clients.
The connection message that opens doors (and the one that gets ignored)
Your connection request is your first word to someone on LinkedIn. It can start a valuable relationship or be ignored in seconds. Here is how to get it right.
How to prospect on LinkedIn without copy-paste spam
A generic message sent to a hundred people gets almost no replies and can hurt your reputation. Here is how to prospect on LinkedIn the right way.
From 'accept connection' to closed deal: the LinkedIn sales funnel
Between meeting someone and closing a deal there's a path with clear stages. Skipping them is why so much LinkedIn sales outreach falls flat. Here's the map.
Sales profile vs. authority profile: which one wins more clients?
Two people sell the same service. One profile reads like an ad, the other builds authority. Here is why the second one tends to close more deals on LinkedIn.
How to warm up a contact before you offer anything
Pitching a cold contact is like asking a stranger on the street for a favor. Warming up the relationship first can change the answer you are likely to get.
How freelancers and small businesses can grow on LinkedIn
You don't need a big marketing budget to win clients. For freelancers and small businesses, LinkedIn is one of the most powerful, accessible tools there is.
Cold messages that work: what to say when you first reach out
Cold messages have a bad reputation, and most earn it. Yet there's a way to make first contact that gets a reply instead of a block. Here's what to say.
How to ask for a job or client referral without the awkwardness
Asking for help feels uncomfortable for most people. There is a way to ask for a referral that respects the other person and makes yes an easy answer.
How to turn a LinkedIn conversation into a meeting
Many promising LinkedIn conversations die in the inbox. Learn when and how to suggest a meeting so a good exchange of messages becomes a real opportunity.
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